Our Student Experience

BBA

Bachelor of Business Administration

Complete courses required for marketing major

• MKTG 301 Principles of Marketing
• MKTG 307 Consumer Behavior
• MKTG 315 Marketing Insights
• MKTG 321 Professional Selling
• MKTG 407 Marketing Communication
• MKTG 425 Marketing Planning Applications or MKTG 441 Brand Management
• MKTG 430 International Marketing and
• 9 additional credits of upper-division marketing courses

The Marketing BBA program qualifies for Idaho LAUNCH, an education grant program that provides Idaho students a one-time scholarship for 80% of the tuition and fees for select in-demand career programs – up to $8,000.

(See catalog for Bachelor of Business Administration in Marketing)

OR a BBA Emphasis

Optional: complete MKTG BBA with courses required for marketing major with an emphasis

Brand and Product Marketing Emphasis

• MKTG 422 Innovation & New Product Development
• MKTG 424 Category Management
• MKTG 493 Internship or SCM 435 Project Management
• MKTG 441 Brand Management

Or

Marketing Communications Emphasis

• MKTG 401 Advertising Agency Operations
• MKTG 402 NSAC Advertising Competition or MKTG 493 Internship
• MKTG 425 Marketing Planning Applications
• MKTG 460 Digital Marketing

Marketing Minor*

Complete courses required for marketing minor

*requires COBE admission

• BUSSTAT 208 Business Analytics
• MATH 160 Survey of Calculus
• MKTG 301 Principles of Marketing
• MKTG 307 Consumer Behavior
• MKTG 315 Marketing Insights
• 3 additional credits of upper-division marketing courses

(See catalog for Minor in Marketing)